Boise State Athletics
Horseshoe Collective, Teamwork Tickets Join Forces to Become Official Partners of Boise State Athletics
8/31/2023 2:30:00 PM | General
Horseshoe Collective, Teamwork Tickets Join Forces to Become Official Partners of Boise State Athletics
BOISE, Idaho - Boise State Athletics and its multimedia rightsholder, LEARFIELD's Bronco Sports Properties, announced new partnerships Thursday, with The Horseshoe Collective and Teamwork Tickets.
The Horseshoe Collective endeavors to raise awareness for local charitable causes by pairing them with community-minded Boise State student-athletes seeking to use their Name, Image and Likeness (NIL) to make a positive impact in our community. Launched in September 2022, The Horseshoe Collective has signed agreements with Boise State student-athletes across multiple sports.
By partnering with Bronco Sports Properties to become the official NIL collective of Boise State Athletics, The Horseshoe Collective will have access to Boise State's marks and logos and will activate marketing campaigns and promotions at Boise State venues and in digital advertising.
"This is an exciting step for Boise State Athletics and The Horseshoe Collective," said Boise State director of athletics Jeramiah Dickey. "We are very supportive of the work being done and relationships being created by The Horseshoe Collective with our student-athletes and are proud to call them the official NIL collective of the Broncos. We are grateful for the support of Bronco Sports Properties and Teamwork Tickets to make this a reality."
"We are pleased to welcome The Horseshoe Collective and Teamwork Tickets to the Boise State sponsor family," said Landon Day, vice president & general manager of Bronco Sports Properties. "Their commitment to connecting with our passionate fans through approved athletic channels helps support the overall mission of enhancing the student-athlete experience."
The in-venue and digital assets were donated to The Horseshoe Collective by Teamwork Tickets, which became an official partner.Â
"Teamwork Tickets has been a longtime supporter of Boise State Athletics, and we are excited about this new partnership," Ryan Colich, Founder of Teamwork Tickets said. "As a former student-athlete, I am thrilled to be able to partner with The Horseshoe Collective and positively impact both Bronco student-athletes and local charitable causes."
"We're excited to become the official collective of Bronco Athletics," The Horseshoe Collective Executive Director Joe Nickell said. "This partnership creates added value for the student-athletes engaging our community and the organizations we're supporting through the collective. Bronco Athletics, Boise State University, Bronco Sports Properties and The Horseshoe Collective will also benefit from the relationship.Â
"The Horseshoe Collective has seen tremendous growth in its first year of operation, and I'm confident this partnership will continue to build upon what was already a strong relationship, leading to more businesses and individuals jumping in to support our mission."
To learn more about The Horseshoe Collective's mission and how to get involved, email joe@thehorseshoecollective.com.
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties' multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
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