Boise State Athletics
10/13/2026 3:50:00 PM | General, Bronco Athletic Association
BOISE, Idaho – Boise State Athletics announced Austin Tyrrell as new associate athletic director of revenue generation and membership development, bringing a history of sales leadership, revenue growth and fan engagement to the Broncos.
In his new role, Tyrrell will lead ticket operations and sales strategy, premium seating and parking, and Bronco Athletic Association (BAA) membership fulfillment and development. He will focus on identifying new revenue opportunities, strengthening relationships with Bronco Nation and further enhancing the fan experience.
"Austin is a Bar Raiser who understands that sustainable revenue growth starts with building relationships and delivering value to Bronco Nation," said Boise State Director of Athletics Jeramiah Dickey. "His experience identifying new revenue opportunities and ticket growth will be valuable as we continue to elevate Boise State Athletics. What's Next!"
Tyrrell joins Boise State after five years working with Learfield Amplify, an industry leader in ticket sales and in-venue seating solutions, with stops at the University of Alabama, St. Thomas and Vanderbilt.
"Boise State has a rich history, a strong brand and tremendous momentum," said Tyrrell. "I am excited to bring my experience in sales and revenue strategy to help build on that success while seeking new ways to engage Bronco Nation, strengthen our membership community and generate resources that support our student-athletes."
Over the last three years at Alabama, he directed outbound revenue strategies across seven ticketed sports, overseeing ticket sales, retention and stadium tours to support fundraising initiatives for the Crimson Tide Foundation and other non-game-day revenue programs. Under his leadership, the team increased softball ticket revenue by 31% and achieved consecutive men's basketball season-ticket sellouts while exceeding renewal benchmarks by 15%.
As sales manager for University of St. Thomas Athletics, Tyrrell led ticket sales planning, forecasting and strategy for all six revenue-generating sports, helping the department achieve a record for total revenue. He also partnered with the multimedia rights team to launch a new premium football seating program, bringing together fan experience and revenue strategy to create additional opportunities for growth.
Tyrrell's work has been recognized nationally by Learfield, earning Amplify Director of the Year in 2025 and Amplify Rookie Property of the Year in 2024.
Tyrrell earned a Master of Science in Entrepreneurship, Innovation and Management from the University of Nottingham in Nottingham, England, in December 2019. He graduated magna cum laude with distinction from Stetson University in 2017 with a Bachelor of Arts in Communication and Media Studies. A former tight end for the Stetson football team, he was a national semifinalist for the William V. Campbell Trophy, which recognizes an individual as the absolute best in the country for his academic success, football performance and exemplary leadership.
