Boise State Athletics
Boise State Partners with Bert's Brewing to Bring Bronco Lager and Bert's Brew Garden to Albertsons Stadium
7/9/2026 12:45:00 PM | General
Local beer and new social gathering space will elevate the game day experienceÂ
BOISE, Idaho – Boise State Athletics announced a new partnership with locally owned Bert's Brewing, naming the Garden City brewery an official partner of Boise State Athletics. The collaboration introduces Bronco Lager, a specialty beer brewed exclusively for Bronco Nation with a co-branded can, and Bert's Brew Garden, a new signature gathering space located on the concourse level of the North End Zone expansion.Â
Fans will get their first opportunity to experience Bert's Brew Garden during Banana Ball on July 31 and Aug. 1 before it officially becomes one of the premier game day destinations when Boise State hosts Memphis on Sept. 12. The Brew Garden is open to all ticket holders in Albertsons Stadium.
The partnership was secured through Bronco Sports Properties, Boise State's locally-based LEARFIELD team.
"Thank you Rob and Sidney for embracing Boise State and bringing Bert's to Albertsons Stadium," said Boise State Director of Athletics Jeramiah Dickey. "Rob and Sidney have built something authentic with Bert's Brewing, and we're excited to introduce Bronco Lager while creating a destination where fans can gather and celebrate together in Bert's Brew Garden. It's another way we're elevating the game day experience for our fans. What's Next!"
Designed as a four-sided, open-air social space, Bert's Brew Garden will become one of the most vibrant gathering spots inside Albertsons Stadium. One side of the bar will exclusively serve fans seated in the North End Zone, while the remaining three sides will be open to all ticket holders, creating a welcoming place for Bronco Nation to connect before kickoff and throughout the game. The space overlooks the new North End Zone and is flanked on each wing of the stadium by a drink rail for fans to enjoy food and beverages while watching the game. Two large tvs adorn the space so that fans will not miss a minute of the action while purchasing their beverages.Â
Bert's Brewing is known for crafting balanced, high-quality beers using pure ingredients and traditional brewing methods. Bronco Lager continues that tradition with a crisp, refreshing beer created to celebrate Boise State pride.
"We are extremely excited and greatly humbled to be chosen for this partnership. Community is one of the largest driving forces of our brewery, and we can't wait to share that with Bronco Nation through the Bert's Brew Garden," said Bert's Brewing founders and owners Rob and Sidney Harrelson. "Bronco Lager is a beer we are incredibly proud of, and we hope that the fans will feel the same! We are looking forward to raising a can this season and for the many years to come!"
Fans will not have to wait until kickoff to enjoy Bronco Lager. The beer will be available throughout Idaho in 12-ounce and 16-ounce specialty cans at Albertsons, Jacksons, Boise Co-op and Whole Foods starting in August.
Bert's Brewing will release a series of limited-edition collectible Bronco Lager cans throughout the football season featuring unique designs to celebrate select home games. Additional details and locations to purchase will be announced later this summer.Â
About Bert's Brewing
Founded in 2023, Bert's Brewing has quickly become one of Idaho's fastest-growing craft breweries, serving an extensive lineup of rotating lagers, IPA's, sours, ales, non-alcoholic options and local wines while expanding distribution across the state. The Bert's Brewing production facility and family-friendly Tasting Room are located in Garden City, right outside of downtown Boise. At Bert's Brewing, quality, community, and intention are not just buzzwords; they are the guiding principles that shape their brewery. They are passionate about crafting top-notch beers, fostering meaningful connections, and infusing intention into every aspect of what they do.Â
About Boise State Properties/LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
