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Boise State Athletics
Boise State Announces Sponsorship with Progressive Insurance®
8/18/2026 1:30:00 PM | Football, General
Investment supports the continued evolution of the game day experience and long-term success of Bronco Athletics
BOISE, Idaho – Boise State Athletics announced a sponsorship with Progressive Insurance that will bring a first-of-its-kind brand integration to The Blue during the 2026 Bronco football season. The Progressive word mark will be positioned beneath the iconic Bronco head at midfield. The sponsorship, facilitated by Learfield through its corporate partnership and Bronco Sports Properties teams, represents an investment in Boise State Athletics designed to support the continued growth and long-term sustainability of the department while enhancing the overall experience for Bronco Nation.
"We are grateful to Progressive Insurance for believing in Boise State and investing in this new sponsorship," said Boise State Director of Athletics Jeramiah Dickey. "It takes a TEAM, and integrating Progressive in an intentional and strategic way on The Blue was important to all of those involved. This is about making an investment in the future of our student-athletes and Boise State Athletics. We are never a finished product, and we will continue to look for opportunities that position the Broncos for long-term success. We also appreciate Bronco Sport Properties and Learfield for helping bring this sponsorship together. What's Next!"
Boise State is one of 13 universities collaborating with Progressive, including: Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC, and Wake Forest.
* The sponsorship comes at a transformational time for Boise State Athletics, with several significant milestones converging during the 2026 season.
* The seventh iteration of The Blue, one of the most recognizable traditions in college football.
* Boise State's entrance into a rebuilt Pac-12 Conference, marking a new chapter for the Broncos and providing expanded opportunities for the department and its student-athletes.
* 40th Anniversary of The Blue, honoring four decades of a playing surface that has become synonymous with Boise State.
* New field markings will add additional elements of Bronco history and tradition, including:
- Orange sideline hash marks at the 2-yard and 11-yard lines on both sides of the field, honoring Ashton Jeanty and Kellen Moore, two of the most transformational players in program history.
- An outline of the state of Idaho at the 35-yard lines for kickoffs.
- An all-white Pac-12 logo.
* Installation of more than 450 feet of state-of-the-art LED ribbon boards, adding another major enhancement designed to elevate the fan experience for one of the premier game day environments in college football. The new ribbon boards stretch along the east fascia above the lower bowl and across the north end zone in front of the new premium field suites, bringing dynamic visuals, real-time game information and interactive entertainment to every corner of the stadium. The west fascia ribbon boards have also been extended to mirror the new east ribbon boards.
* Kellen Moore will be honored with an 11-foot bronze statue outside Albertsons Stadium, creating a permanent tribute to one of the most influential figures in Boise State football history.
Together, these investments reflect Boise State's continued commitment to building an elevated, sustainable, and distinctive experience for its student-athletes, fans, alumni and community while preserving the traditions that have made The Blue and Bronco football unique.
"College football is about more than what happens on game day – it reflects the pride, tradition and community that defines Boise State and we're proud to support the student-athletes, alumni and fans who help make this program so special," said Sean Freeman, Media Business Leader at Progressive. "We're thrilled to have the opportunity to be a part of game days with this historic fanbase."
As a proud sponsor of the Broncos, Progressive's presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.
"Sponsorships like this are an important part of creating a sustainable future for Boise State Athletics," said Landon Day, Vice President and General Manager of Bronco Sports Properties. "Progressive's investment provides Boise State with additional resources to continue elevating the game day experience for Bronco Nation while supporting the department's long-term growth. We are proud to help bring together two strong brands in a way that is authentic to Boise State and delivers meaningful value to the university, its fans, and the Treasure Valley community."
Progressive's branding and integrated marketing elements will debut at the Broncos home opener on Sept. 12 against Memphis.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Boise State Athletics
Boise State Athletics is a member of the Pac-12 Conference. It is home to 18 sport programs, 350+ student-athletes and 200 staff members. Defined by What's Next, the Broncos have earned a reputation for academic and competitive excellence. Over the past five years, Boise State has won a combined 19 team conference championships, including three consecutive championships for Bronco football, and 30 individual championships. In the classroom, the Broncos boasted a 3.5 cumulative GPA across all teams, which set the department record, and had a 96 percent graduation success rate, which is the highest score in department and conference history. The Broncos were also active in the community with 3,457 hours logged last year. Visit BroncoSports.com for more information.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
