Boise State Partners with The Blue and Orange Store
6/2/2025 2:00:00 PM | General
Locally-owned business will become in-venue merchandise retailer, establish store inside Hall of Fame
BOISE, Idaho – Boise State Athletics announced a new partnership with The Blue and Orange Store to make the alumni-owned, Treasure Valley-based Boise State merchandise provider the official source for apparel and merchandise at all Boise State Athletics events. The Blue and Orange Store will also establish an in-store experience inside the Allen Noble Hall of Fame at Albertsons Stadium.
"We appreciate The Blue and Orange Store and Pro Image Sports for embracing this opportunity with us," said Jeramiah Dickey, Boise State Director of Athletics. "A partner like The Blue and Orange Store helps us serve Bronco Nation as well as the thousands of non-Boise State fans who walk through our great Hall of Fame and visit America's No. 1 Sports Attraction, The Blue. They have an incredible vision for what is possible by being innovative and having a great customer experience, and we are excited to get started on What's Next!"
"As alumni and lifelong fans we are so excited for this new partnership," said Travis Hawkes, owner of The Blue and Orange Store. "We care deeply about the brand. We understand the fans because we are fans and we have been serving Bronco fans for decades. We are excited to bring innovation to the shopping experience and product selection at the Hall of Fame and the sports venues."
The Blue and Orange Store inside the Allen Noble Hall of Fame is scheduled to open this summer. The store will be open on weekdays during the same hours as the Hall of Fame and become a new part of the Hall of Fame and The Blue experience for the thousands of visitors each year. In 2024, more than 18,000 people from all 50 states and more than 30 countries visited on non-Boise State football gamedays.
Activations throughout Boise State Athletics events will include on the concourse and outside of Albertsons Stadium on football gamedays, inside ExtraMile Arena for men's and women's basketball and gymnastics, and around Bronco Gym, Donna Larsen Park and Boas Soccer Complex for volleyball, softball, track and field, and soccer.
Boise State athletic events drew more than 485,000 people to home games in Boise in 2024-25, which was the best combined total attendance in the Mountain West Conference for the second year in a row.
The Blue and Orange Store has operated a central location in the Boise Towne Square Mall since 2006, providing Bronco Nation and fans from across the country with the latest Boise State merchandise and apparel. It is a member of Pro Image Sports, the go-to source for premium sports apparel and memorabilia since 1985.
"We appreciate The Blue and Orange Store and Pro Image Sports for embracing this opportunity with us," said Jeramiah Dickey, Boise State Director of Athletics. "A partner like The Blue and Orange Store helps us serve Bronco Nation as well as the thousands of non-Boise State fans who walk through our great Hall of Fame and visit America's No. 1 Sports Attraction, The Blue. They have an incredible vision for what is possible by being innovative and having a great customer experience, and we are excited to get started on What's Next!"
"As alumni and lifelong fans we are so excited for this new partnership," said Travis Hawkes, owner of The Blue and Orange Store. "We care deeply about the brand. We understand the fans because we are fans and we have been serving Bronco fans for decades. We are excited to bring innovation to the shopping experience and product selection at the Hall of Fame and the sports venues."
The Blue and Orange Store inside the Allen Noble Hall of Fame is scheduled to open this summer. The store will be open on weekdays during the same hours as the Hall of Fame and become a new part of the Hall of Fame and The Blue experience for the thousands of visitors each year. In 2024, more than 18,000 people from all 50 states and more than 30 countries visited on non-Boise State football gamedays.
Activations throughout Boise State Athletics events will include on the concourse and outside of Albertsons Stadium on football gamedays, inside ExtraMile Arena for men's and women's basketball and gymnastics, and around Bronco Gym, Donna Larsen Park and Boas Soccer Complex for volleyball, softball, track and field, and soccer.
Boise State athletic events drew more than 485,000 people to home games in Boise in 2024-25, which was the best combined total attendance in the Mountain West Conference for the second year in a row.
The Blue and Orange Store has operated a central location in the Boise Towne Square Mall since 2006, providing Bronco Nation and fans from across the country with the latest Boise State merchandise and apparel. It is a member of Pro Image Sports, the go-to source for premium sports apparel and memorabilia since 1985.
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