Bronco Studios Partners with Ford, Set to Launch Weekly Show Called ‘Bronco Studios Live’
8/11/2025 3:19:00 PM | General
Ford will be the presenting sponsor of the weekly show hosted by Jay Tust
BOISE, Idaho - Boise State Athletics and Bronco Sports Properties announced Ford will be the naming rights partner of Bronco Studios in a multi-year partnership. Bronco Studios will also launch its centerpiece show, called Bronco Studios Live Presented by Ford and hosted by Jay Tust, this Wednesday at 4 pm MT.
Tust, an award-winning sports anchor who joined Boise State Athletics in June, will give Bronco Nation an inside look at all things Boise State with Bronco Studios Live presented by Ford. The show will air each week on Monday, Wednesday and Friday at 4 pm MT and stream live on Boise State Athletics' YouTube (@broncosports). It will also be available on-demand on BroncoSports.com and the Bronco Sports mobile app.
"Telling our story is important, and with Bronco Studios and a long-time partner such as Ford, we will now have an even bigger platform to share more about our student-athletes, coaches and staff with Bronco Nation," said Jeramiah Dickey, Boise State Director of Athletics. "Having Jay as the host of Bronco Studios Live presented by Ford also allows us to continue to innovate and be Bar Raisers for how other athletic departments across the country get in front of their fans. We're grateful for Ford in helping us lead out on this tremendous opportunity with Bronco Studios."
Bronco Studios is an in-house media studio, located on the west side of Albertsons Stadium, that will produce daily and weekly live shows as well as other Boise State Athletics original content. Focused on telling the story of Boise State student-athletes, coaches, staff, Bronco Nation and the Boise community, fans can watch the shows live and for free.
The shows will be produced with the help of the Boise State Esports program, which has extensive experience of doing more than 1,100 live broadcasts over the last eight years through its downtown Boise facility and studios.
