Boise State Athletics Launches What’s Next 2.0
8/19/2025 12:09:00 PM | General
New strategic initiative builds on foundation with emphasis on greater engagement and impact
BOISE, Idaho – Boise State Athletics released What's Next 2.0, an updated strategic initiative to further advance the vision of Boise State Athletics. A forward-looking approach and mindset that will maintain competitiveness, continue to create an elite culture and provide life-changing experiences for Bronco student-athletes.
"When we announced the What's Next initiative in November, 2021, we laid out very aggressive plans to move the department forward in expectation of the industry changing and our student-athletes, coaches, staff and fans responded," said Jeramiah Dickey, Director of Athletics. "Thank you Bronco Nation for embracing our vision. We are proud of everything we have accomplished so far, but we are not a finished product. It's always What's Next. And we are Bar Raisers. We will continue to be prepared for the continuing changes in college athletics, from revenue sharing, the student-athlete experience, and whatever else we face as we maintain Boise State as a national brand."
What's Next 2.0 expands on the original framework with a renewed focus on deeper engagement, broader impact and measurable results. The four areas of focus remain the same with one change: student-athlete experience has transitioned to Bronco Experience to encompass student-athletes, personnel and alumni.
The strategic priorities for each area are listed below.
REVENUE GENERATION
- Grow existing revenue streams.
- Pursue new and emerging revenue opportunities.
- Provide exceptional customer service for stakeholders.
INFRASTRUCTURE
Facilities
- Collaborate with campus partners to create facility partnerships and facility standards to aid in the master campus facilities plan.
- Build a nationally competitive athletics facilities portfolio to support and serve the City of Boise and the State of Idaho.
Administration
- Define Athletics as a core university function.
- Evaluate non-traditional solutions to support the increasing costs associated with the changing landscape of college athletics.
- Achieve competitive conference staff benchmarking to retain staff and coaches.
MARKETABILITY
- Increase brand awareness and affinity for Boise State University, Boise State Athletics and Boise State student-athletes.
- Strategically utilize brand moments provided by Athletics.
- Enhance brand footprint in geographic areas of impact for Athletics and University recruiting.
- Drive competitive excellence by providing the most student-athlete friendly NIL program in college athletics.
- Create elite experiences for Boise State student-athletes and stakeholders.
BRONCO EXPERIENCE
- Provide a championship-level experience to every Boise State student-athlete, coach, and staff.
- Develop and retain student-athletes, coaches, and staff.
- Expand "Once a Bronco, Always a Bronco!"
Over the past four years, Boise State Athletics has reached numerous milestones, including:
* 131 facility and operations improvements completed* $137.7 million dollars raised
* 8,977 Bronco Athletic Association (BAA) members
* 290+ Lyle Smith Society members
* 1.7+ million in total attendance
* 3,300 hours Bronco student-athletes volunteered in the community
