Boise State Athletics
Boise State Announces Expanded Partnership with First Federal Bank
8/11/2026 9:15:00 AM | General
Provides opportunity to amplify community engagement with naming rights of the new Foothills Club in North End Zone
BOISE, Idaho – Boise State Athletics announced an expanded partnership with First Federal Bank, whose support will help create one of the signature gathering spaces inside the new North End Zone at Albertsons Stadium. As part of the multi-year agreement, First Federal Bank is proud to become the naming rights partner of the First Federal Bank Foothills Club, reinforcing a shared commitment to strengthening community connections and enhancing the fan experience for generations to come. The First Federal Bank Foothills Club will officially debut during Boise State football's home opener against Memphis on Sept. 12.
The partnership was secured through Bronco Sports Properties, Boise State's locally-based Learfield team.
"Thank you First Federal Bank for believing in EPIC and supporting spaces and programs that unite Bronco Nation," said Boise State Director of Athletics Jeramiah Dickey. "It takes a TEAM! First Federal Bank is helping us create a place where families, friends, alumni and fans from every corner of Idaho can come together, be on the Front Porch of Idaho, and cheer on the Broncos! What's Next!"
The First Federal Bank Foothills Club is one of two premier hospitality destinations within the North End Zone expansion. Situated on the concourse level, the 5,700-square-foot indoor-outdoor venue combines premium amenities with a spacious and relaxed atmosphere, allowing fans to remain connected to the excitement on the field while enjoying an all-inclusive food menu and a condensed non-alcoholic beverage package. Alcoholic beverages and additional items will be available for purchase. The space also features a built-in bar that measures over 30 feet long, TV monitors, with an eight-foot wall graphic of the Broncos retro logo.
Positioned directly behind the Loge Boxes, Ledge and Club Seats, the club offers outstanding sight lines and quick access back to seating through industrial-style garage doors designed for efficient game day flow.
The space is designed to be more than a premium hospitality area. It serves as another extension of Boise State's role as the "Front Porch of Idaho," a welcoming destination where the community can gather to celebrate, connect and cheer together.
Whether families are creating new traditions, alumni are reconnecting with former classmates, or lifelong Bronco fans are sharing stories with new generations, the First Federal Bank Foothills Club provides an ideal setting to experience Boise State football while remaining immersed in one of college football's most unique game-day environments.
"First Federal is proud to expand our partnership with Boise State and continue the alignment of our brands," said First Federal Bank President and CEO Jason Meyerhoeffer. "As Idaho's community bank of choice, First Fed teaming up with Boise State – one of Idaho's iconic brands – is a tremendous fit. The new First Federal Bank Foothills Club will provide engagement, camaraderie, and excitement on game days and throughout the year. In many ways, the space echoes our bank culture and approach to community involvement – creating meaningful connections, investing in relationships, and making a difference."
First Federal Bank's presence within Bronco Nation will be further elevated as the presenting sponsor of the Blue Chaos Flag, raised on a new platform west of the First Federal Bank Foothills Club immediately following the coin toss. Since its introduction in 2022, the Blue Chaos Flag has become one of Albertsons Stadium's most meaningful traditions, recognizing former student-athletes, distinguished alumni and community leaders who embody the spirit of Bronco Nation.
The partnership also includes presenting sponsorships of the Jeramiah Dickey Show out of Bronco Studios presented by Ford, the Broncos Mobile App, and the Broncos Sept. 19 football match up against South Dakota, along with branding on the kick plates for the Boise State men's and women's basketball teams.
The expanded partnership reflects Boise State's continued investment in creating championship-caliber facilities that not only elevate the fan experience but also provide year-round spaces for community events, celebrations and student-athlete engagement.
First Federal Bank has partnered with Boise State Athletics since 2023.
About First Federal Bank
First Federal Bank is Idaho's only mutual bank with more than $1.4 billion in assets. It has served the Gem State for over 110 years and has 14 branches located throughout the Magic and Treasure Valleys. First Fed provides businesses and retail customers with local access to premier financial services and solutions including personal banking, business banking, lending, and wealth management. As Idaho's community bank of choice, First Federal team members serve on numerous boards and committees of non-profits and civic organizations as well as take part in a wide range of community improvement initiatives and philanthropic efforts. In addition, the First Federal Foundation has donated over $1.5 million to local causes since its inception in 2003.
About Bronco Sports Properties/Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
